Meet Kenneth Waithera: From Earning Ksh3,000 To Becoming CEO at 23

Kenneth Waithera - Founder & CEO of Pawapress
By Tabitha Makumi,
He is the guy you call when you want an affordable marketing strategy for your business. Big fish, small fish, just starting out kind of fish, been in the game for a decade kind of fish…It doesn’t matter what kind of fish you are.

Meet Kenneth Waithera, a 23 Year Old Founder and CEO of Pawapress which is a marketing and branding company promising to get your business in front of more people. “And we want to help you get in front of the right ones,” he says.

What was your first job and how much were you earning?
I started working as an insurance agent after high school. The job was paying on commission; I worked for
three months without receiving any payment. On the fourth month, I got lucky and earned 3,000 shillings.

What’s the best professional advice you’ve ever received?
People do business with people they KNOW, LIKE and TRUST. That goes a long way in building and enlarging one’s network.

What have you done differently to be successful in your field?
It’s simple really. I seek to help others. Instead of just hawking my services to the highest bidder, I identify businesses with marketing troubles and offer them unique ideas and solutions to their needs.

Any Career regrets so far?
Not a lot that I can think of. Maybe I would have wished to do something differently at a certain time, but the least I can do is learn from such mistakes and not dwell on them so much.

Who has had the most impact in your career?
Countless people have played different and crucial roles in my career, and I highly thank them for that but overall I would say my mum.

Are there parts of your job that make you want to pull-out your hair?
As much as I have fun doing my job, the thing that irks me the most is report writing. Somehow that one task seems to bring out all the laziness in me.

What gets you up early in the morning?
The desire to meet and interact with many people and business minds alike.

What’s your advice to young graduates struggling with unemployment?
That not all of us can be entrepreneurs, not all of us are employment material. It’s all about discovering where you lie, identify what you are good at, seek information on that and who knows, you might discover something new.

After a long day at work you like to go home and…?
Watch wrestling, I am a super fan.